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Greenwich Pizza

Greenwich
Greenwich in Ayala Center Cebu
Product typePizza, pasta and Italian food chain
OwnerFresh N' Famous Foods
(Jollibee Group)
CountryPhilippines
Introduced1971; 54 years ago (1971)
Related brands
Previous ownersGreenwich Pizza Corporation

Greenwich (/ˈɡrinɪtʃ/ GREEN-itch), also known as Greenwich Pizza,[1] is a pizza and pasta chain in the Philippines. It was founded in 1971 by Cresida Tueres.

Greenwich Pizza's servings

History

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Greenwich Pizza started in 1971 as a small store at Greenhills Shopping Center in San Juan, Rizal (now part of Metro Manila). The name "Greenwich" is in tribute to its founder Cressida Tueres's first customers, which were students from the private school La Salle Green Hills that has green as its school color.[2]

In 1994, Jollibee Group acquired 80% of Greenwich shares.[3] Then, in 2006, Jollibee bought out the remaining shares of its partners in Greenwich for ₱384 million, giving rise to a new company known as the Greenwich Pizza Corporation.[4] The franchise experienced rapid expansion from the original 50 stores in 1994 to over 240 stores with an annual revenue of over ₱4 billion in 2005. Expanding further through 2011, the corporation had opened over 330 stores.[5]

Greenwich Pizza later became a brand managed by Fresh N' Famous Foods, a subsidiary of Jollibee Group.[6]

Under Greenwich President Albert Cuadrante the business was transitioning from a quick-service restaurant to a fast casual diner as of 2017.[7][8]

See also

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References

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  1. ^ "About Us". Greenwich Pizza Delivery. Retrieved March 23, 2025. Greenwich Pizza is one true Filipino pizza chain.
  2. ^ "The green, green pasta and pizza of fast food". Manila Standard. October 25, 1991. p. 14. Retrieved December 15, 2021.
  3. ^ Ordinario, Cai U. (January 18, 2006). "Jollibee Foods buys out partner in Greenwich Pizza". BUSINESS. The Manila Times Internet Edition. Archived from the original on June 21, 2007. Retrieved March 12, 2007.
  4. ^ Peña, Zinnia B. Dela. "Jollibee buys out partner in Greenwich". Philstar.com. Retrieved January 30, 2024.
  5. ^ "Greenwich History". Archived from the original on April 18, 2008.
  6. ^ "Fresh N' Famous Foods Inc Company Profile". EMIS. Archived from the original on October 15, 2020. Retrieved November 1, 2017. Fresh N' Famous Foods Inc, a subsidiary of Jollibee Foods Corporation (JFC) operates and franchises quick-service restaurants under the trade names "Chowking" and "Greenwich"; Red Ribbon Bakeshop, Inc.
  7. ^ Campos, Othel V. (October 14, 2017). "CEO transforms Greenwich into 'Instagrammable' pizzeria". Manila Standard. Retrieved March 23, 2025.
  8. ^ Ocampo, Karl (October 15, 2017). "Greenwich gets a makeover from 46-year-old millennial". Philippine Daily Inquirer. Retrieved March 23, 2025.
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