Lay's Wow chips
![]() A bag of Nacho Cheesier Doritos WOW from 1998 | |
Place of origin | United States |
---|---|
Created by | Frito-Lay |
Main ingredients | Potatoes, Olestra |
Lay's Wow Chips were fat-free potato chips produced by Frito-Lay containing Olestra. They were first introduced in 1998, and were marketed using the Lay's, Ruffles, Doritos, and Tostitos brands. Although initially popular, charting sales of $400 million in their first year, they subsequently dropped to $200 million by 2000, as Olestra caused "abdominal cramping, diarrhea, fecal incontinence ["anal leakage"], and other gastrointestinal symptoms" in some customers.[1] Warnings were required to be included on the packaging, with the WOW bag bearing a warning that read, "This Product Contains Olestra. Olestra may cause abdominal cramping and loose stools. Olestra inhibits the absorption of some vitamins and other nutrients. Vitamins A, D, E, and K have been added."[2]
Around the same time, the WOW brand was renamed to "Light." The product then continued under that brand name until they were discontinued in 2016.
References
- ^ "Frito-Lay's Wow Chips Hit Hoosiers Hard". CSPInet.org (Press release). Center for Science in the Public Interest. March 19, 1997. Archived from the original on June 21, 2004.
- ^ "Pass The Chips". Poplicks.com. June 5, 2006. Retrieved October 23, 2010.
- v
- t
- e
subsidiaries
Pepsi |
|
---|---|
Frito-Lay |
|
Gatorade | |
Quaker Oats | |
Tropicana |
![](http://upload.wikimedia.org/wikipedia/commons/thumb/a/a6/PepsiCo_logo.svg/130px-PepsiCo_logo.svg.png)
- Duke and Sons
- Duyvis
- Lebedyansky
- Marbo Product
- Matutano
- Pioneer Foods
- PopCorners
- Sandora
- Simba
- SodaStream
- Wimm-Bill-Dann
- Caleb Bradham (founder)
- Indra Nooyi (chairman)
- Ramon Laguarta (CEO)
- Robert E. Allen
- Dina Dublon
- Alberto Ibargüen
- Donald M. Kendall
- Steven Reinemund
- 1Produced under a partnership with Ekaterra
- 2Outside the U.S.
- 3Distributed
- 449% owned
- 5Fruit juices under license
Category
Commons
![]() | This brand-name food or drink product–related article is a stub. You can help Wikipedia by expanding it. |
- v
- t
- e